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Overview
Revamping Digital Presence for NovaFurn Interiors
AddigiMedia partnered with NovaFurn Interiors, a premium home décor and furniture brand, to strengthen its digital identity and drive measurable online growth. With competition intensifying in the eCommerce home decor space, the brand sought a strategy that would boost visibility, engage audiences, and translate traffic into sales.
Client Overview:
NovaFurn Interiors is a mid-sized furniture retailer specializing in contemporary and sustainable home décor. Despite offering quality products, NovaFurn struggled to maintain consistent online engagement and sales due to limited digital optimization and outdated ad campaigns.
Challenges
Low Online Visibility:
The brand’s ad campaigns were underperforming due to poor keyword targeting and weak ad creatives.High Cost Per Lead (CPL):
Inefficient audience segmentation led to high acquisition costs and reduced ROI.Weak Social Engagement:
Organic content and social ads failed to resonate with the brand’s modern, eco-conscious audience.Inconsistent Brand Messaging:
The company’s digital platforms lacked a unified tone and visual identity that reflected their design-focused values.
Key Takeaways
Performance Marketing Optimization:
Launched Google Ads and Meta Ads with refined audience targeting, dynamic creatives, and real-time bid adjustments.SEO & Content Revamp:
Rebuilt on-page SEO, improved keyword ranking, and developed blog content around “sustainable furniture trends.”Social Media Reinvention:
Introduced interactive content, influencer collaborations, and storytelling-based ad campaigns to increase brand recall.Analytics & Conversion Tracking:
Integrated advanced tracking tools to measure campaign ROI and user behavior across digital touchpoints.
Outcomes
📈 300% Increase in website traffic within 4 months.
💬 2.5× Growth in social media engagement.
🛒 65% Increase in online sales within 5 months.
💡 Stronger Brand Identity across digital channels.
How We Work?
100%
Client Satisfaction of Our First Priority.
Step
01
Research & Audit
Analyzed NovaFurn’s current campaigns, market competitors, and user behavior to identify growth opportunities.
Step
02
Strategy Development
Designed a data-backed digital marketing roadmap with measurable KPIs.
Step
03
Implementation & Optimization
Deployed ad campaigns, optimized targeting weekly, and refreshed creatives based on performance.
Step
04
Reporting & Scaling
Shared transparent performance dashboards and scaled the highest-performing campaigns to maximize ROI.
Our process is designed to ensure efficiency, clarity, and measurable outcomes. Each step builds on the last to deliver growth that lasts.
